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strategic planning models in higher education

(Most do not, but they generate a pretty good laugh. ), Furthermore, we in higher education seem quite enamored with five-year plans. VISION. Yet unlike operational priorities, strategy is not time bound. Think compass, not map. Who are our key audiences and how are their needs and aspirations changing? This article reviews the systems approach to strategic planning as a method to enhance the planning processes. 72) facing institutions of higher education, strategic planning is critical. Institutions still need plans. The result for most institutions is that faculty members, administrators, trustees, alumni and others spend a lot of time and energy developing documents that give incomplete directions. (PDF) Strategic Model and Strategic Planning in Higher Education | Gamze Sart - Academia.edu In the era of the 21st century, the best higher education institutions have more than one role. “Undergoing a strategic planning process can be a monumental task, especially for higher education institutions that are attempting a more contemporary model for the first time. 8, No. Institutions hold retreats, often over many days, to talk about plan implementation and progress. master of New College of the Humanities. The discussion has been informed by three areas of concern common to many higher education institutions: the need to manage changing funding models, the need to seek more sustainable support from key constituents, and the need to improve student recruitment and retention. A focus on strategy is intended to help institutions experiment and take initiative, to ask questions and create synergies, and to move institutions ahead in often unknown and unknowable environments. Once finished, there is great fanfare and publicity, often around the plan’s creative name and new, bold priorities. Given the demands on campuses and the complexities that academic leaders face, might institutions be better served by looking at the future through some new lenses rather than reinvesting in yet another round of similar work? They need plans to operationalize their strategies. As the roads and conditions keep changing, colleges and universities may be better served by keeping an eye on the horizon rather than trying to follow turn-by-turn signs. Strategic planning in universities is frequently positioned as vital for clarifying future directions, providing a coherent basis for decision-making, establishing priorities, and improving organizational performance. Provide some students with a transformative experience or provide all students with a less than transformative experience. If strategy were easy, every organization would have a well-articulated and impactful one. Cathy Trower is president of Trower & Trower Inc. (a governance consulting firm). Articulating the right things to do is difficult work. Request your custom consult below and a member of our team will be in touch. The model uses the concepts of the systems approach, combines elements of models in the literature, and shows the relationships and … The concept of strategic planning has extensively been used to formulate institutional objectives of higher education institutions into time bound deliverables. Strategy is the purpose for which you will be taking these operational steps. Nothing affects a school district more than its ability to create and execute a strategic plan. The opposite of “provide all students with a transformational learning experience”? A good strategic plan can improve student outcomes, keep great teachers and enhance the reputation of district leadership. Strategic planning in higher education requires both reliable financial projections and a deep understanding of how various projects, initiatives, and scenarios will impact your college or university. By continuing to use this website, you consent to our use of cookies. For example, the University of Vermont’s College of Education and Social Services brought together faculty members, administrators and staff members to articulate its strategy. Harrisburg University of Science and Technology, Indiana University of Pennsylvania-Main Campus, Indiana University-Purdue University-Fort Wayne, Indiana University-Purdue University-Indianapolis, Instructional technology / distance education, Louisiana State University and Agricultural & Mechanical College, Marketing / public relations / government relations. They design and put in place new data systems to track progress and create elaborate metrics and key performance indicators. How is the environment evolving and what does that mean for our competitive advantage? To conclude, the title of this essay is a gross overstatement. Drawing again on the work of a range of strategy thinkers, examples of potentially impactful questions include: In the end, as Martin and his colleagues suggest, strategy is fundamentally about answering two key questions: 1) Where to play and 2) how to succeed. English, British – ANZ; English, British – UK; Need to respond to change as it happens? By framing different types of conversations as part of strategic planning efforts, our hope is that we can generate different, and more beneficial, outcomes from those processes. Colleges and universities invest a tremendous amount of time and effort (holding many meetings with various constituent groups on and off campus to gain input) -- and sometimes also money (for consultants) -- in their strategic plans. What is magical about 60 months? What might happen if rather than developing and arguing over objectives, goals, timelines and key performance indicators, administrators, faculty members and trustees spent the time framing and asking a limited number of strategy-related questions? The report comprises the following two sections: Receive industry-leading insights directly in your inbox. Why should time matter more than other variables that might define strategy and its direction? Models for successful strategic planning abound and often … He co-directs the Penn Project on University Governance. Trustees and faculty members wonder what all the fuss was about, why the process was so time-consuming and arduous and why, in the end, the work seems to have had so little real impact. Who are our competitors -- both traditional and nontraditional -- and in what ways are they competing differently? Plans appear in highly visible places on websites. “Educate students for the global 21st century,” anyone? Heres what we know about strategic planning in education including a brief history, what works now and where its heading in the future. Workday Adaptive Planning helps higher education teams accelerate budgeting and expense cycles, align resources against priority programmes and courses, and streamline critical processes like enrollment planning. Most strategic plans tend to adopt an artificial focus of five years (the bold ones aim for 10 years or more). Enter your email address below to opt in: Visit one of Hanover’s COVID-19 Resource Centers for clear, actionable information to help you design your response to the pandemic, Copyright © 2020 Hanover Research / All Rights Reserved /. As she realized during this exchange, the real objective shouldn’t be to improve planning, but rather to improve the institution and position it for success in the long run. A strategy without a plan may simply be a wish. At Morgan State University, listening sessions, town hall meetings, and a regularly updated website promoted involvement from a wide swath of the campus community. University of Queensland student Robert Carrol participates in a surgery rotation at the Ochsner Clinical School in New Orleans. Strategy Map. Harpswell Foundation students. He argues that you do not have an effective strategy if you and your competitors are doing the same things. But the more substantive the strategy meal, the better, yes? While important operational priorities are frequently advanced in traditional strategic plans -- such as creating a financially sustainable business model, leveraging technology or growing enrollments -- they are not strategy. In this regard, the conceptual idea of strategic planning plays a key role in the development of the Iraqi educational process, and many researchers have explored it as a critical tool that prepares institutions of higher education to respond to future scenarios and educational needs. Strategy is what we say we will do, but it also is about the cumulative effect of what we have done. planning process of a typical commercial initiative, the framework of the higher education strategic planning deploys almost similar methodologies in strategic formulation and strategic implementation. 3… Jerry Brown rallying support for Proposition 30 on election eve, Grand Valley State University - College of Liberal Arts and Sciences, Grossmont-Cuyamaca Community College District. How well do the strategic choices in your institution’s plan pass this opposites test? As we have said here, strategy is not planning. And all the while, those who lead the planning process can be heard saying, “This plan will not sit on the shelf (this time).”. Dr. Hinton's guide shortens the learning curve and unites college leadership with its intuitive, step-by-step approach. Framing the right questions can help craft strategy, as those questions can energize the collective will and creative good thinking across campus that is needed to address today’s pressing challenges. Separate products to serve distinct purposes. Strategic Planning in Higher Education Abstract Higher education institutions around the world are taking on more responsibility for their own future planning. Many of the institutions consulted said they would welcome some guidance on good practice. fields, source:iStock.com/clu uses: library digitization, source:iStock.com/CurvaBezier uses:federal funded programs, source:iStock.com/maxuser uses: academy-industry relationships, source:iStock.com/MTMCOINS uses: sergeant, source:iStock.com/SimplyCreativePhotography uses: student finance, source:iStock.com/tillsonburg uses: strikes, source:Wikipedia caption: Notre Dame Quad, source:Wikipedia/Lakshmansrikanth uses: law library, South Dakota School of Mines and Technology, South Metropolitan Higher Education Consortium, South Orange County Community College District, Southern Illinois University-Edwardsville, State University of New York at New Paltz, Stella and Charles Guttman Community College, Student Community College of Baltimore County, Students at Community College of Baltimore County, SUNY College of Agriculture and Technology at Cobleskill, SUNY College of Environmental Science and Forestry, The University of North Carolina at Chapel Hill, Tressel speaks to students on campus. The examples they provide support using data to inform planning and striving to balance aspiration with reality.

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